Bradley earned a B.Arch and spent years on urban planning and design projects in Germany and Luxembourg, where two design dogmas became firmly rooted in his thinking: form follows function and "weniger, aber besser."

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He and Jonina founded Skaggs in San Francisco in 1999, with the architectural thinking becoming the foundation of the studio's brand-building methodology.

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Bradley runs the front of the house: strategy, new business, and the conversation where brands realize they've been sitting on something they never fully expressed. He leads with curiosity, not critique. Understanding, not judgment. Strategy, not guesswork.

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The other half of his work happens behind a camera. Bradley leads Skaggs Photo, a beauty product photography studio, with the same approach he brings to brand work: start with the idea, build everything on top of it.