Brand Essence Study: Furcy Botanik

Furcy Botanik is a brand new skincare brand that harnesses the power of the Djon Djon mushroom, often referred to as Haiti’s black truffle. Following a successful brand launch and numerous write-ups in the press, our brand essence study focused on Furcy Botanik’s unique ingredients and founders’ stories. It became the basis of a website rewrite and new sales strategy as the brand prepares for its second year. www.furcybotanik.com