Bawdy Beauty is a skincare company that creates butt masks for a more beautiful rear end. Part of a new phenomenon of specialized beauty masks that target specific areas and issues, these masks tighten and tone the appearance of the derrière, which gets the most exposure whenever shorts and bathing suits are worn. Skaggs created the brand’s cheeky overall message, verbal and visual voice, identity, packaging, playful website and activating the brand’s engagement