In a complete overhaul of the Tribeca Medspa website, Skaggs paired an easily navigable and playful look with new, appealing, and concise content. Recognizing that the field of medical and cosmetic spa procedures is rife with mysterious, insider terms, Skaggs crafted coherent, easily understandable language. The goal was to simplify the often intimidating skincare vocabulary while also educating the client, thereby making the choice of procedures and treatments an easy and engaging process. Naturally, the new website’s intuitive navigation echoes and reinforces the clarity of the content. The website redesign also vastly improved Tribeca Medspa’s ability to sell products and run promotions.