Veselka was founded in 1954 by Ukrainian immigrants and since then, has grown into a cultural landmark and a symbol of resilience for the Ukrainian-American community. As its agency of record since 2009, we continue to shape their visual identity across print, packaging and digital platforms. More than 15 years later, we've helped guide Veselka’s expansion beyond 2nd Avenue to Madison Square Garden, Williamsburg, Grand Central, and NYC’s holiday markets, supporting every step of its evolution while staying true to its roots.